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Inter has a clear future strategy ?

Ivan1+8

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Inter has a clear future strategy ?

Great clubs are buying great players, they say.We are in some financial distress, i know. Are we apparently are destined in the next years to sell every player who has some market appeal ? Can we do something to change this trend at least for the future ? Like :

1.Stop paying large wages to reserve players ?

How can we do that ? Can we accept as Inter fans some transitional years where we clean the club financial positions by selling important players and concentrating on youth ?

2. Improve our marketing ? How can we do that ?

I propose launching Inter stores in at least 10 italian cities and in at least 5-7 European Capitals. Having an Inter Store in each european county would be awesome, as it would help develop the number of Inter fans for the future.

I for example, if i want to buy an Inter shir, or an Inter brand watch, i have to pay double it's price as the cost of international delivery is higher than the price of the Inter shirt or watch it's self.


3.Buy small clubs outside Italy in some lower championships or even in the lower Italian leagues, where to develop young Inter players right ?

Just as of today, Barcelona has announced the opening of a La Masia Club in my country- Romania, at Hunedoara. :dep

English link for Barcelona opening a football academy in Romania : GOOGLE ENGLISH TRANSLATION OF THE NEWS

Can we do something like this in other countries ? Argentina for example ?

4. What will be the year when Internazionale wil have it's own football stadium ?

5. What will be the first Inter grown player to reach football greatness in our own shirt ?

6. Will a year come when Internazionale will help Inter Fans Communities, like Interfans.org for example at least at adverstising level ? Would it be so hard to have an Interfans banner on Inter.it ? Why are they not helping Inter fans community ?

7. Will it be so hard to publish some Inter fans editorials on Inter.it on an Interfans corner on the official website ? I guess having Interisti.org writting two words each day on Inter.it would be a laugh. At least like this we could repeal with some class press attacks no ? :D
 

almo

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2. Improve our marketing ? How can we do that ?

4. What will be the year when Internazionale wil have it's own football stadium ?

I guess, when it comes to our future strategy, these two points you mentioned are of vital importance. In order to succeed in the future, we will have to operate more like a modern corporation and enterprise, rather than a family business we are right now.

With Mourintho, I saw some encouraging steps forward concerning our brand marketing and concerning commercial value. We toured the US, we were present in many TV stations, we cooperated with new television formats in UK, we had more visibilty in this sector. After him, we kind of relaxed and went back to the "roots" (not to mention our Trentino pre-season).

We have to improve our club on every level in commercial and marketing activity. This includes press, PR, sales, shops, Inter store, Inter channel - it continues to ticket pricing, sponsorships, commercial cooperations.... just every aspect of a commercial value chain a modern company would have to sustain. But sometimes I have the feeling that Moratti family just isn't willing to make that extra steps forward in creating that kind of modern and global football club.

On the stadium, we are highly dependant on the goodwill of politics.. but that's a general problem of Serie A, not exclusively ours.
 

woNd3R

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I was actually thinking of giving an ironic answer since you were speaking about the future.

At the moment there is no future.

That's because if we start loosing again the revenues from merchandising are going to decrease dramatically. None wants a t-shirt from some looser team which sells their best players in order to buy some shit ones. True story.
 

almo

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I was actually thinking of giving an ironic answer since you were speaking about the future.

At the moment there is no future.

That's because if we start loosing again the revenues from merchandising are going to decrease dramatically. None wants a t-shirt from some looser team which sells their best players in order to buy some shit ones. True story.
Well, think about Liverpool for example. What have they won recently? Nothing. Sold even Torres to Chelsea. And still, Asian people for example are going crazy for Liverpool stuff, as we have recently seen... so one part of commercial success is linked with the success on the pitch. But another part of commercial success is based on building upon your tradition and your winning history. Don't forget, we won everything in Europe just a year ago... but we were not able to extract commercial success out of that. That's called mismanagement.
 

woNd3R

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Well, think about Liverpool for example. What have they won recently? Nothing. Sold even Torres to Chelsea. And still, Asian people for example are going crazy for Liverpool stuff, as we have recently seen... so one part of commercial success is linked with the success on the pitch. But another part of commercial success is based on building upon your tradition and your winning history. Don't forget, we won everything in Europe just a year ago... but we were not able to extract commercial success out of that. That's called mismanagement.
The difference in administration between Liverpool and Inter is actually huge.

I don't think that Liverpool managers accept the sale of counterfeited merchandise outside their stadium or their training pitch. I don't think that Liverpool managers close their stores during summer in order to open them at winter, if they remember to do it.

They sold Torres they bought Carroll and Suarez. We are selling Sneijder for Kucka and Palacio? Honestly it's not the same thing.

You speak about tradition and winning history. That's true, in Italy we have a winning history and nowadays we have more fans than ever. But in Europe dear, that's another story.... Liverpool is considered one of the best teams in the world not because of it's recent history but because it has always been one of the top clubs around. Inter before the triplete was considered a mediocre club since the last Champions was won 45 years before.
 

Ancient Mariner

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The rumor is that Moratti's sister Bedy wants to manage Inter stores and he can't avoid it. If that is the truth then it's better not to have them at all then running them on mediocre level.

The only thing that functions well on global level is Inter Campus. At least it looks like that.

Generally, I think Moratti wants to leave the club in 1-2 years and let it to his son without debts and the only way to do it is to sell top players because there is no other way to do it in the short term. Building the new stadium and increasing income from merchandise and advertisements are long term processes.

In my opinion Gasperini was not hired just because he was without coaching job. They wanted someone technically and tactically prepared to evaluate younger players. To build foundations for a new team. Leonardo was obviously not adequate person for a job to say the least. After all Moratti encouraged him to accept the job at PSG.

I don't think that Liverpool managers accept the sale of counterfeited merchandise outside their stadium or their training pitch. I don't think that Liverpool managers close their stores during summer in order to open them at winter, if they remember to do it.
That is perfect example how bad thing are. Imagine someone selling cracked Windows in front of Microsoft offices in Redmond. I don't know is that generally problem in Italy or just simple ignorance by Inter.
 

chinito

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Well, think about Liverpool for example. What have they won recently? Nothing. Sold even Torres to Chelsea. And still, Asian people for example are going crazy for Liverpool stuff, as we have recently seen... so one part of commercial success is linked with the success on the pitch. But another part of commercial success is based on building upon your tradition and your winning history. Don't forget, we won everything in Europe just a year ago... but we were not able to extract commercial success out of that. That's called mismanagement.
:giusto
 

BaRaKa

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The rumor is that Moratti's sister Bedy wants to manage Inter stores and he can't avoid it. If that is the truth then it's better not to have them at all then running them on mediocre level.

The only thing that functions well on global level is Inter Campus. At least it looks like that.

Generally, I think Moratti wants to leave the club in 1-2 years and let it to his son without debts and the only way to do it is to sell top players because there is no other way to do it in the short term. Building the new stadium and increasing income from merchandise and advertisements are long term processes.

In my opinion Gasperini was not hired just because he was without coaching job. They wanted someone technically and tactically prepared to evaluate younger players. To build foundations for a new team. Leonardo was obviously not adequate person for a job to say the least. After all Moratti encouraged him to accept the job at PSG.



That is perfect example how bad thing are. Imagine someone selling cracked Windows in front of Microsoft offices in Redmond. I don't know is that generally problem in Italy or just simple ignorance by Inter.
I think Gasperini was only hired because there was no other option! Everyone refused, or signed with another club for more money. Gasperini was free and cheap.

For me there is no sign of a future strategy. Maybe Moratti is really thinking of selling the club.
 

io_brucio

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First of all, apologise for my bad english :D
In my opinion they do have one.
But it envisages a deep cut of salary budget and a huge decrease in transfer spending.
I think the main goal is to accumulate money for key investments that can't be no longer deferred.
The next 1/2 years will probably be time for a lead out from an "italian" approach to a more "european" and economically well-balanced one.
This strategy comes from very far, it also has very good technical premises (even Gasperini is a good choice), but we have to accept it with their consequences because in the short run it may appear as a reduction: in this respect, one thing to say is that the "public" strategy taken by the club is everything but fair to the fans.
 

Dazza81

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We are not even capable of having a decent website, let alone a stadium or a serious marketing programme.
 

ndb80

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The difference in administration between Liverpool and Inter is actually huge.

I don't think that Liverpool managers accept the sale of counterfeited merchandise outside their stadium or their training pitch. I don't think that Liverpool managers close their stores during summer in order to open them at winter, if they remember to do it.
They sold Torres they bought Carroll and Suarez. We are selling Sneijder for Kucka and Palacio? Honestly it's not the same thing.

You speak about tradition and winning history. That's true, in Italy we have a winning history and nowadays we have more fans than ever. But in Europe dear, that's another story.... Liverpool is considered one of the best teams in the world not because of it's recent history but because it has always been one of the top clubs around. Inter before the triplete was considered a mediocre club since the last Champions was won 45 years before.
All true BUT... LFC fans are not faced with paying over 100 euro for a shirt with name and patches like we have to...for some reason in the UK premiership tops cost around 45GBP with name number patches ...
 

rovo

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All true BUT... LFC fans are not faced with paying over 100 euro for a shirt with name and patches like we have to...for some reason in the UK premiership tops cost around 45GBP with name number patches ...
wait a minute....let's compare ticket cost at the stadium or even worse the season ticket and then we will see the difference...I don't care a flying shit is the shirt cost is over 100 Euro, I care about the cost of my season ticket that is well below any cost in Premier League....
 

Ancient Mariner

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For me there is no sign of a future strategy. Maybe Moratti is really thinking of selling the club.
There is one sign ... FFP. Cut the expenses as much as possible. :ghigno:

wait a minute....let's compare ticket cost at the stadium or even worse the season ticket and then we will see the difference...I don't care a flying shit is the shirt cost is over 100 Euro, I care about the cost of my season ticket that is well below any cost in Premier League....
Tickets in England are more expensive and they have waiting lists for season tickets. I can hardly imagine same thing in Italy. That's why I'm little doubtful new stadium can increase income so much.

Let's see how will first experiment in Torino finish. Let's hope very bad. :ghigno:
 

Coutinho2011

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I really hope our management has a clear strategy for the future,if not we're pretty much screwed.

We really need to cut down the wages which means we might need to sell Wesley,Eto'o,Maicon,Milito,Pandev,Muntari,Chivu.
We really really need to get our own stadium soon rather than later.This should be top priority.

I think the management has already started the first one by trying to sell wesley and even might let eto'o go as well.Pandev,Muntari etc need to go,I am sure if it was possible they would have been gone already wish branca luck in getting rid of them.
We are going for cheap,young players who are talented and will earn lower wages.So far this is going well.

Pazzini,Nagatomo,Ranocchia,Luc,Ricky are for the future.Now when you really think about it the future does look poisitive,

we already have Coutinho who in my opinion is one of the best talents brazil produced recently alongside neymar.He will be even better than Ganso.
We have some serious talent on our hands in Obi,who should start for us this season ahead of Stankovic or T.Motta.
Ricky reminds me of kaka when he's on the ball,you can tell he'll be huge for us,great talent.
Same goes for Luc and Crisetig,both great talents.
There is Viviano and Bardi.

I am sure the management will continue with this trend and sign more young talented players who can develop into stars.

I am glad we got rid of leonardo,one of the promising things I have seen with Gasperini is he seems to have more faith in the youngsters and this is very important.If he can nurture and play luc,coutinho,obi,ricky etc a lot this season then it would be great for us,and of course switch to 4231 or even 433 :ghigno: 343,3511,3... any formation tht includes 3 won't work especially in the champions league.

We have a long way to go but at least the management started working on it before the FFP kicks in.
 

Coutinho2011

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When the president said Andre Villas Boas was too expensive for us,a young exciting talented coach who was for the taking for 15 million who could have been with us for 5-10 years maybe then I knew we shouldn't expect much this year as well,our financial situation must be worse than we actually thought.

I am hoping for a top 3 finish this year in the league,lets see who we will get next year,Moratti might hire Guardiola once he finishes his contract with Barcelona.
This could also be the reason why we didn't go for Andre but rather Gasperini for a year Moratti might be planning on Guardiola.
 

ndb80

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wait a minute....let's compare ticket cost at the stadium or even worse the season ticket and then we will see the difference...I don't care a flying shit is the shirt cost is over 100 Euro, I care about the cost of my season ticket that is well below any cost in Premier League....
Well , season tickets go to what 40 or 50,000 people at best, shirt price/merchandising is an isue that affects MILLIONS of interfans WORLDWIDE... I read somehwere recently that in CHINA ALONE there could be as many as 85 MILLION fans sympathising for us ! 85 million fans NOT BUYING EXPENSIVE AND HARD TO FIND MERCHANDISE! :wall

Nothing I hate more than being in a 3rd world country (happened to me in kenya/brazil/Caribbean) and only see Milan or Man UTD shirts on the local boys!

http://www.interfans.org/forum/showthread.php?t=135632

so sorry if season ticket issue seems too small scale, i dont think we have any problems Marketing IN ITALY, in my opinon this topic was clearly aimaed at maximising the BRAND potential ALL OVER THE WORLD...

ALSO everyone talks about how much money Arsenal has made since building emirates etc, BUT they all forget the MILLIONS they have made SELLING HIGHBURY , we do not own meazza, so we would not get a MASSIVE return like Arsenal who made the BULK of their Emirates money by selling APARTMENT CONDOMINIUMS built on the old land where Highbury was...they did not sell the land to a construction firm, THEY DEVELOPED THESE APARTMENTS AND SOLD THEM DIRECTLY!

source: BBC ARTICLE
 
Alto